ST Alpha - "more, from "brand week" - those numbers were for the 52 wk pd ending june 13." (Reading a Post)

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In response to "that conflicts with the p&g comment last week re: being pleased with sales. I just dug around to find the source of the data, and it appears to be " by b.

more, from "brand week" - those numbers were for the 52 wk pd ending june 13.

Posted by b. (aka starrynit) Jul 21 '10, 17:29

"In the 52 weeks ended June 13, sales of the brand have dropped 7 percent according to SymphonyIRI. (That amount excludes those rung up at Walmart.)"

the ads launched in february, so only 4 months' impact of that period and not counting the latest additions.

definitely need more data/time.

symphony iri. (www.symphonyiri.com)

Responses:

It's the short term thinking of the internet. Like the 3D thing, it's the blind leading the blind in terms of analysis. - David Jul 21, 17:34 6
- I'm irked that some of the stories are from big name pubs. I did better research in a few minutes than they bothered to do. -- nm - b. Jul 21, 17:37 2
  - Yup and then people like pixie blindly regurgitate them. It's a fascinating iteration of the internet. -- nm - David Jul 21, 17:42 1
    - yah, mick., stop regurgitating! -- nm - b. Jul 21, 17:44
- exactly. like all those dot com super bowl ads. look at those companies today! -- nm - chuckles Jul 21, 17:34 2
  - The internet needs more common sense. You should just ask me instead of reading like this. -- nm - David Jul 21, 17:36 1
    - millions of eyeballs. period. -- nm - chuckles Jul 21, 17:37

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more, from "brand week" - those numbers were for the 52 wk pd ending june 13.

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