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you say: MANDY, NO. here's the mark comm decsription:

This course is designed to help students to more effectively: 1) describe, manage and coach the concept and
realities of �Brand�, and �Brand Equity� in an operational way with teams, agencies, and other supporting groups
and their business; 2) implement and Coach an 8 step process for the development and execution of an Integrated
Market Communications program, to build sales, build brand equity, and achieve financial objectives; and 3) get
better, more effective, creative results from their advertising and support agencies, whether they are managing,
influencing, or consulting to the process.

it's MW 10:30 to 12:30. currently, I do not have class on those days. adding this class is a huge mistake, yes? yes. ok.


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