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In response to "from b2: Kilbo: How does that game company have any idea how many people are pirating their game? Sounds like a marketing gimmick to me. -- nm" by Qale

Could be. Could interpolation. X users download patches. Y users have purchased. If X > Y by an exorbitant amount, you can infer a level of piracy

also if there is any online component to the game or software that would ping the home site, that could give you an idea of usage

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