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In response to
"If they are the same exact market, then why should a brick and mortar store bother having an online store? -- nm"
by
con_carne
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if I live in Raleigh and can into the store or order it online I'm in the same market. I don't charge markets because I sit at a keyboard.
Posted by
sycor
Sep 15 '10, 13:44
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But my idea of market comes from the theater business when you are compared to those you are in direct competition with. And to me, an online store is in direct competition with a brick motar that I can drive to and visa versa.
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