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In response to
"ST Poll: Worse Alcoholic Beverage that at the time you thought was great?"
by
Mel Profit
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Schlitz (famous case of marketing/production disconnect) and,sigh...boone's farm
Posted by
zeitgeist
Oct 15 '10, 01:13
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schlitz had a major problem and died because of a disconnect between their production dept and their marketing. Modern formulas/recipes are like sacred, but in the old days they would alter the recipes according to prices of barley and hops, expected sales and the economy. there was a recession in the 70's and schlitz brewers figured they would cheapen the produce, pour in a lot more rice and less barley and hops.. BUT the marketing department got the message that they should put ads in that it was a premium product, it took a years head start to put stuff in place, no computers and email, and consumers just stopped buying it.
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