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In response to "One other question (not a spoiler). I don't facebook, so I wonder how does it make money? Do they sell advertising on the site?" by pmb

1) You should Facebook. Its utilitarian value is impressive.

2) There was a report over the weekend that $1.7 billion in advertising revenue is being spent on social networks. Facebook (allegedly) gets $1.2 billion of that. It's staggering if true.

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