LYC: I hold in my hands one of the most politically correct products I have ever purchased: Nika purified water
Posted by
con_carne
Nov 1 '10, 11:52
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It's like I'm holding an Onion article in bottled water form. The front has a large picture of an African kid smiling. Below him it says "Helping the world never tasted so good." The back in hige letters:
"Nika is CARBON NEUTRAL and donates 100% OF ITS PROFITS to poverty alleviation.... CERTIFIED CARBON FREE"
With some facts on how each year millions die from water-borne illness, and Nika is commited to preserving our environment, etc.
And then:
"Did you know that in Zulu, Nika means 'To give?'"
...This is the standard bottled water that the local cafe here sells.
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