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In response to "what google does poorly is think through the consequences and ramifications of their cool ideas...." by x

Playing devil's advocate, but I think one benefit of coming up with so much stuff (even if they don't individually all make money) is that it helps to

build a longtime following/loyalty. The stuff they do that does make money (search) will continue to do so, and maybe eventually by maintaining a big loyal base, other stuff will too.

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