ST Alpha - "Then why give the 100mil+ lead-in to a show that you don't expect to see an increase from the potential audience? -- nm" (Reading a Post)

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In response to "They shouldn't have expected anymore than that -- nm" by J

Then why give the 100mil+ lead-in to a show that you don't expect to see an increase from the potential audience? -- nm

Posted by Will Hunting (aka JoeMetz) Feb 9 '11, 11:01

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Responses:

the greater percentage of Superbowl watchers would never be a "potential audience" - J Feb 9, 11:04 1
- some would watch obviously, but it would mostly be the people who already do -- nm - J Feb 9, 11:05
it's the top scripted show they have on the air now - cupixie Feb 9, 11:04 11
- Your job is to use the SB 100mil viewer lead in to give you the best shot at a large audience going forward. - Will Hunting Feb 9, 11:08 1
  - Exactly, between this and my post below I think we described it well. A future hit show. -- nm - MDH Feb 9, 11:13
- Chicago Code damn well could have had 20-30M stick around. - MDH Feb 9, 11:07 5
  - you'rr insane. Glee is their hottest scripted show and generates tons of spinoff $$ with the music as well -- nm - cupixie Feb 9, 11:09 4
    - Not denying that, but that's the point. The Super Bowl is to promote the NEXT hit show. Not the current one. -- nm - MDH Feb 9, 11:13 3
      - there have probably been a lot more attempted launches of new series after a super bowl that have failed than succeded -- nm - cupixie Feb 9, 11:14 2
        
        Fox gave Glee a prime spot 2 years ago to try to jump an audience; it's worked. - Will Hunting Feb 9, 11:17
        
        The last time this was the case was 1994. Enough said. -- nm - MDH Feb 9, 11:16
- what's generally the point of the post-SB spot though? maximize viewers for ad revenue or maximize exposure for possible franchises? -- nm - TFox Feb 9, 11:06 2
  - A show with a very wide target demographic they can either expose or blow up the ratings. And it needs to be a drama. - MDH Feb 9, 11:11
  - networks have done both in the past -- nm - cupixie Feb 9, 11:06

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