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In response to "what's generally the point of the post-SB spot though? maximize viewers for ad revenue or maximize exposure for possible franchises? -- nm" by TFox

A show with a very wide target demographic they can either expose or blow up the ratings. And it needs to be a drama.

Every comedy in the past decade has underperformed. Simpsons was too old for post Superbowl and Office has too little of a target demo. Every drama has done very well after the Superbowl.

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